Top 10 Techniques for Creating Compelling Content That Converts

Developing content that will make your audience interested in what you have to offer and compel them to make certain choices is something that all businesses should strive to achieve. With so much content still being uploaded on the internet on daily basis it may seem extremely hard to stand out. But if one tries to do so intentionally and strategically, it is possible to create content that interests readers and turns them into loyal customers. 

Here are 10 techniques to help you get to know the primary tools that are available for creating high-converting content. Use any of the above mentioned strategies and you will probably experience high levels of engagement, shares and conversions from your target audience.

Technique #1: Concern for Solving the Reader’s Issue

A primary goal of all good content should be to address a genuine need of your readers in some way. Do not generate content to discuss yourself, your product or the latest promotional offer. Rather, try to find out what your audience can be irritated or concerned about in relation to your specialization field/sector. Then create the content that provides the solution and insights to the problems identified in the pain points. This is a strong magnet to readers – they want to read content that is actually of use to them – so should be your primary focus from the outset.

Method #2: Develop Great Headlines that Captivate the Audience  

It is possible to post the most amazing and knowledge-providing material, but if it is accompanied by a weak and unengaging title, it will likely never be opened. Captivating and powerful headlines are noticeable and elicit curiosity that makes readers want to click and continue reading. Some of the headline types that are known to work include numbers, questions, how-to headlines, puns, strong opinions, or appeal to emotion such as curiosity, anger, or shock. Remember to always try to create interest and ask the question “What’s in it for me?” right at the beginning.

Technique #3: Use a clear structure that allows easy scanning of the text.

Unfortunately, on today’s fast-paced internet, most readers will not read your material from cover to cover. But they quickly skim, looking for the bits of information that are most useful to them. It is possible to capture their attention and deliver value to these skimmers if you employ a logical sequence that includes headers, short paragraphs, bullet points, keywords in bold, images, charts, and lots of white space. Avoid long paragraphs of text and instead, separate important points that can easily be seen in order to enable the readers to be able to skim through the report in order to identify the most important points.  

Technique #4: Use a mix of facts, statistics, narrative, and appeal to emotion  

This is why the best content is not only intellectual but emotional as well. Support major points with facts and figures, but share examples, narratives, and parables to translate abstract ideas into the reality of everyday life. Kindle interest, humor, ideas, or any emotion that fosters your connection with readers while reinforcing the key points. This is because individuals have the ability to retain information that has some form of emotional association.

The fifth technique is to ensure that the content of the message has clear and specific ‘call to action’ directions. 

Don’t just tell your readers something and leave it at that - challenge them into using their heads and implements something new that fits their quandary. The best approach is to end each piece of content by reminding the reader of what you have taught them and the 3-5 practical steps that they can implement right away. This leads to behaviour change and puts your content not just as something nice to know but as a place to start a journey of change. It also increases conversions when promising tangible outcomes.

Number Six: Technique: Knowing What Your Readers are Interested In

It is not possible to develop content that will fit all the random visitors who are coming to your site. That is why customer segmentation – the processes of grouping the readers with similar requirements – is so important. Investigate statistics to find out the kind of content that was appreciated in the past by different demographics. Go straight to consumers and ask them about burning issues that affect them. Subsequently, create content relevant to each of the target groups in the context of its industry, using keywords and viewpoints important to each group. Laser-focused relevance skyrockets engagement.  

Technique #7: Facilitate Sharing with Social Media Buttons  

Place the Twitter, Facebook, Pinterest, and other social sharing buttons prominently just below the call-to-action buttons for each content piece. This takes the pressure off of sharing your content and the exposure your content receives snowballs each time readers share your content with their own group. The best place to concentrate on is the social sharing networks that you target market spends most of their time in for more exposure through word of mouth.  

Technique #8: Use Multimedia to Reinforce the Message

Articles that are developed with text alone in the internet can become boring, regardless of the quality of writing. The use of subheadings, in particular, helps to divide the words and, therefore, highlight the important points in a better way; also, the charts, photos, illustrations, slides, audio, or videos could be incorporated more effectively. Multimedia engages more areas in the brain to foster whole-mind learning while accommodating the learners’ modality preferences. But, please make sure supplemental media communicate and reinforce your core message rather than divert.

Technique #9: Avoid Using Formal and Technical Terms 

Business-like language, pretentious vocabulary, or general lingo used in a given field is irrelevant in good content for people. Choose an informal style of writing, avoiding complex terminology and long, laconic phrases that are focused on the practical value of the article for readers. Be upbeat and genuine but do not be overly promotional or hyped up. It is also the style that is most effective in engaging the audiences emotionally and establishing rapport that results in conversion in the long run.

The tenth technique: While using calls-to-action, it is important to place them in a conspicuous area.

After capturing attention and providing value, ensure that readers are informed of what to do next through prominently placed CTAs. Ensure that you incorporate the strategic CTAs such as “Shop Now”, “Start Free Trial” or “Download eBook” at several points throughout the piece of content. And also provide final key points/CTA at the end of the article. Reduce uncertainty regarding the call-to-action to be made to the visitors upon reading to increase conversion rates.

Conclusion  

Rather than chasing likes, shares and followers, it is about creating content that is both valuable and interesting for readers, in the long-run. Although producing a large amount of content may attract users’ attention for a short period of time, only business-focused content created with the help of human bonds turn viewers into brand devoted customers.

Apply the following tips to create a converting content that is solution oriented and not sales oriented. Finally, evaluate and adjust by actual performance results if they differ from previous estimates. Over time, customers will see you as an authority and a genuine thought leader, which guarantees that they will continue to consult you.